Increased Footfall & Member Satisfaction at Bigbury Golf Club
Bigbury Golf Club
Challenge
Bigbury Golf Club, a prestigious private members club, aimed to enhance its offering and boost patronage, particularly to its on-site restaurant and bar. With a growing number of members and visitors driving electric vehicles, the club identified a key opportunity: providing convenient and reliable EV charging. The challenge was to implement a charging solution that would not only serve their clientele during a round of golf or visit to the clubhouse but also provide a seamless, user-friendly payment experience to encourage greater footfall and satisfaction.
Solution
Swift Charging delivered a tailored solution by installing a high-performance 22kW fast charger at Bigbury Golf Club. Crucially, this unit was equipped with a built-in payment terminal, ensuring a frictionless charging experience for all drivers, whether members or visitors. Beyond the hardware, Swift Charging set up a dedicated membership option within their back-office platform, allowing the club to offer exclusive benefits or pricing to its members, while still enabling public access and payment.
Results
The strategic implementation of the Swift Charging solution has brought significant positive outcomes for Bigbury Golf Club. The presence of convenient, fast EV charging has led to a notable spike in visitors, enhancing footfall to the restaurant and bar as drivers now have a compelling reason to extend their stay. The seamless payment experience provided by the built-in terminal has been highly praised. Furthermore, the ability to manage a dedicated membership option on the Swift Charging back-office platform has received great feedback from club members, reinforcing their loyalty and demonstrating the club's commitment to modern amenities. This initiative has successfully positioned Bigbury Golf Club as a forward-thinking destination for both golf enthusiasts and the wider community.
Testimonial
"Installing the EV charger with Swift Charging was a brilliant move for us. Not only has it made life easier for our EV-driving members, but we've seen a noticeable increase in visitors, especially to our restaurant. The integrated payment and member options are fantastic – it's truly elevated our club's offering!"